Listening to Customers: D-Thinking at Design 39 Campus Parent Events

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Listening to Customers: D-Thinking at Design 39 Campus Parent Events

Old school: “Don’t ever ask a question of the audience unless you are sure of the answer.”

New school: “Learn to be flexible; deal with ambiguity and the unknown.”

I took these yesterday at a meeting for prospective parents of the new Design 39 Campus K-8 in Poway Unified, opening in 2014.  (I posted more about the process of these parents meetings last week, so will not repeat here.)  Bottom line: ask parents what they want, set up a design-thinking environment, and what do you get?  Engagement, excitement, noise, energy, collaboration, and great ideas that are a wonderful articulation and validation of what we are calling transformative learning.  Oh, yeah, and John Dewey would fit in just fine.

Key: the D39C team did NOT put up their mission statement until AFTER the parents had posted their own ideas.  Result: huge agreement between what parents want and how the school will be designed.  Did they know this going in?  No; they took a risk. I worked at a successful private school for 15 years and we were afraid to open a community discussion like this.  Afraid of listening to your customers?  That is old school.

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By | 2013-09-11T15:23:20+00:00 September 11th, 2013|Governance and leadership, Innovation in Education, Uncategorized|0 Comments

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