“Missioning”: the Activity of Bringing Your Mission to Life

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“Missioning”: the Activity of Bringing Your Mission to Life

I think I just made up a new term: “missioning”. It is the activity of bringing your organization’s mission to life.  This spring I have been focusing with school leaders on the relationship between three critical aspects of institutional sustainability: vision, systems, and value.  Creating a vision is actually pretty easy.  Developing systems-wide alignment between resources and vision implementation is complex, messy, time-consuming…and critical.  And none of it is worth a darn if the organization does not effectively communicate their differentiated value to the market.

Screen shot 2013-05-24 at 1.29.43 PMSo when I saw Brett Jacobsen of Mt. Vernon Presbyterian School post this video on his blog, I watched it, and this is what it communicated to me: senior administrators who work together; like to have fun; really think their students are beautiful, and are willing to get a little silly to prove it.  Who does not want that for their kids? Looking for ways to communicate who and what makes your school a better place?  Think about how, or if, you bring your school’s mission to active life. Take a couple shots at “missioning” in ways you have not in the past.

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By | 2013-05-24T20:35:23+00:00 May 24th, 2013|Governance and leadership|5 Comments

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  1. Colleen Girouard May 24, 2013 at 8:41 pm - Reply

    I think Dave Monaco made up “Missioning” when he worked here at Ravenscroft! It has a true Monaco ring to it!

  2. Jason George May 24, 2013 at 9:16 pm - Reply

    Love your idea if “missioning”! May I share with participants In summer workshop for independent school teachers?

  3. glichtman May 24, 2013 at 10:52 pm - Reply

    I will check with David on this!

  4. glichtman May 24, 2013 at 10:53 pm - Reply


    Of course!

  5. Dan Teitelbaum May 28, 2013 at 6:20 pm - Reply

    I agree with Colleen…”missioning” has Dave written all over it. To tell you the truth, I’d love to see our senior admin get silly…

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