Following the lead of my new friend, Seth Godin, short blogs are better. This picture really is worth 1,000 words. Schools that are increasingly faced with the challenge that their students can and might select another school to attend, must develop, communicate, and deliver a winning value proposition or face loss of enrollment, and the possibility of closing doors.
The equation is simple; execution may be more difficult, but let’s start somewhere. Start with the big question: Do we know our value proposition? Value drives strategy. Strategy guides innovation. Innovation adds to value over time, or else it is not worthwhile.
I hope this simple slide finds a place in your school’s thinking!